“We are promoting a fun spirit of inclusion, global diversity and we are spotlighting Zimbabwe as an attractive holiday destination with its diverse cultures and trailblazing creatives.” - ZimXcite
Zim Arts Press Kit
Zimbabwean Culture Fashion Brand ZimXcite
Signs International Merch Deals with Home-Based Artists
07 MARCH 2021 (Ibiza, Spain) - Colourful new Zimbabwean culture fashion brand ZimXcite is proud to announce that it has inked several international merchandising deals with local creatives under its Zim Arts division, a gig that will see these artists being able to sell their work or their branded merchandise to a global market.
The development is a much welcome opportunity for extra revenue, exclusively for those in the arts sector, considering the indefinite suspension of all social, cultural, leisure and recreational activities owing to the pervasiveness of the Covid-19 pandemic.
The assortment of products on offer includes stunning artwork on canvas or on framed wall art, plus branded merchandise items like clothing, mugs, stickers, backpacks, laptop/phone cases, tote bags, jewellery, pillowcases and even blankets.
A proliferating list with all-round creatives, among those who can now enjoy an international reach through the Zim Arts online shop are musicians Kelly Rusike, DJ King Her, Amy and the Calamities, Batsirai Shasha, Flying Bantu, wildlife photographer Tom Varley, Lemington Muzhingi (pencil artist), Karin Annan (painter), Derwin Graphics (pen artist/illustrator), as well as authors Brad Pohl and Hayden Eastwood, the latter who has written two books on learning how to speak Shona.
There are also comedians and Zimbabwean films in this new Zim Arts initiative, including “A Township Story”, a forthcoming film by Sydney Taivavashe, the director behind the Pan African Film Festival award-winning movie, Gonarezhou.
Established by Zimbabwean singer-songwriter, marketing consultant and film composer Ryan Koriya in early 2020’s tumultuous spin, ZimXcite started shipping all sorts of fun Zim words and phrases printed onto t-shirts, hoodies and mugs to help strike up interesting conversations about the Southern African country’s great land and its vibrant culture.
Now going beyond just sharing Zimbabwean-inspired humour, trivia and culture, the label is not merely in the business of selling a range of high-quality merchandise, but also promoting a fun spirit of inclusion, global diversity and is spotlighting Zimbabwe as an attractive holiday destination with its diverse cultures and trailblazing creatives.
The international market and Zimbabweans in the diaspora are ZimXcite’s prime market focus. Products are currently shipping to The United States, Canada, UAE, Australia, New Zealand, Mexico, China, Japan, Zimbabwe, South Africa, Botswana, Malawi, Europe and Scandinavia.
People can even order on the site and have the products delivered straight to a loved one. A perfect international hands-off process for gifts aimed at homesick Africa-lovers abroad.
ZimXcite Promo Clip
It is already possible to buy merchandise from Lemington Muzhingi, Derwin Graphics, Karin Annan, Brad Pohl and from local jazz legend Kelly Rusike who has his new branded hoodies, t-shirts and jackets on offer. All one needs to do is visit ZimXcite.com to order. All prices for ZimXcite merch include free worldwide shipping with online tracking.
Other Zimbabwean artists across the globe are invited to apply for consideration for future signings. Interested parties can email firstname.lastname@example.org with links to their work. Artists must be able to produce hi-resolution digital designs in order to be considered.
Meanwhile, Ryan Koriya, who is a long-time musician himself, has released his own hoodie collection dubbed the Musician Emotions Architect via an identical deal on ZimXcite. Personalised for all types of musicians around the world, it is also a nod to those who play ethnic instruments such as the mbira and marimba amongst the more widely played orchestral and band instruments including drums, guitar, bass, keyboard, piano, trumpet, violin and harmonica.